Danish gambling regulator updates marketing guidelines

Danish gambling regulator updates marketing guidelines 850 500 Gambling Consulting Expert

Spillemyndigheden, the Danish gambling regulator updates marketing guidelines for the marketing and promotion of certain gambling products, increasing the amount of information that operators must provide about chances of winning.

Guidance surrounding the duty of operators to provide information when marketing games has been updated with a special focus on marketing land-based bets and slot machines in gaming halls and restaurants.

The Regulator had added a new section to the guide on the chance of winning at slot machines as the regulator sought to draw attention to how the license-holder is responsible for ensuring marketing material is in accordance with applicable legislation and practice.

“The update has been implemented on the basis of Spillemyndigheden’s assessments in its ongoing work to supervise the marketing of gaming offered in Denmark. Spillemyndigheden encourages license-holders to continuously assess compliance with Danish legislation in connection with marketing and sales promotion measures.”

It said the change entails how the value of promotional draws is calculated, with the number of players predicted to take part in the draw now a deciding factor.

In a statement, the regulated declared that “This means Spillemyndigheden will consider it a violation of the law if there is marketing material available to consumers that do not fulfill the duty to provide information or other obligations”.

The second update related to guidance on promotions and the definition of certain offers such as extra chances to win, tournaments and rankings, and lotteries.

This update, the regulator said, will also mean a change in practice for calculating the value of promotional draws. Spillemyndigheden added that the decisive factor in the future will be how many consumers the operator estimates will participate in the draw.

Land-based gaming rebound sees Danish gambling revenue rise 22.6% in February

Danish gaming revenue came in at DKK538m (€72.3m) in February. That’s a rise of 22.6% year on year, largely driven by a return of land-based gaming. Online casinos remained the biggest vertical but saw revenue fall slightly, according to the figures from the Danish regulator Spillemyndigheden.

The return of land-based gaming after restrictions due to the Covid-19 pandemic lifted total gambling revenue despite a 2% drop in revenue from online casinos to DKK214m and a 17% drop in sports betting revenue, which came in at DKK184m.

In the land-based sector, slot machines generated DKK109m, and land-based casinos generated DKK31m. Land-based revenue was almost non-existent in February 2021 due to restrictions as a result of the pandemic.

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